Background
The Financial Services Compensation Scheme (FSCS) is the UK’s compensation fund of last resort for customers of firms authorised by the Financial Services Authority (FSA).
Brief
The Insight series aims to share the results of research on consumer attitudes towards financial products and services. It helps FSCS, and stakeholders across the financial services sector, to identify gaps and to find opportunities for providing consumers with essential information about FSCS protection.
Solution
A distinct illustration style combined with bold typography helps this print and online series to stand out amongst other financial services imformation.
Each issue is supported by a social media campaign across multiple FSCS-owned channels.
