Background
www.ComplexHipSurgery.com is a freely available education resource provided by Professor Alister Hart, a Consultant Hip Surgeon at the Royal National Orthopaedic Hospital NHS Trust.
Nicknamed 'The Hip Detective', Alister wants to share the work of his teams, using high definition film and radiograph images to reveal insights, innovations and techniques in tackling complex cases.
Brief
Design a template for a number of hip replacement case studies that can be printed on a consumer printer by colleagues, and at a later date, assembled into a self-published book.
Solution
Editorially led by The Art of Explaining, specialists in brand messages, tone of voice and copywriting, each case study follows the same format, making a templated approach efficient and cost effective.
A magazine style multi-column layout makes efficient use of the page, whilst the font FS Me was chosen for its clarity and accessibility.
Each case study neatly fits onto two sides of A4 (folded to A5), the pages designed be bound together to make up the complete book.
