Background
The National Careers Service is there to help people to make informed decisions about careers, skills and learning in the UK.
People of all ages can access the service online or over the telephone, and adults have additional access to community-based face-to-face advice.
Brief
Develop the National Careers Service brand and brand guidelines across a range of touchpoints and collateral so that customers of the service receive a consistent experience.
Solution
The National Careers Service logotype is designed to make a strong confident statement. It is supported by an iconic graphic device - the ‘Path’.
The Path and logo are integral to one another. The Path represents the pathway to work for which the National Careers Service is the solution.
Supported by realistic, uplifting and engaging imagery, the National Careers Service brand reflects the service offer - flexible, practical and useful.
