Background
COI was the Government’s centre of excellence for marketing and communications, making savings on media alone of more than £240 million in 2008-09.
Brief
The look and feel of the report needed to be sensitive to the worsening economic environment, whilst explaining how COI added value to government procurement through strategic and upstream marketing and communications services.
Solution
Based on the theme of making public money work harder, the design of the report was pared back to focus on key areas of behavioural change, digital delivery, insight and evaluation, media buying and value for money.
