Background
Tackling some of society’s most intractable and costly problems most often requires us to change behaviours in some way. Some steps may be small, like turning off lights, and others may be large, like changing our diets.
Brief
Provide those working in government communications with an update on some of the latest thinking about what drives human behaviour, and launch the debate as to what this means for communications, from strategy development through to evaluation.
Solution
Design an engaging report, featuring case studies that illustrate real-life applications of behavioural change theory and their measurable outcomes.
