Background
Lambeth is one of 14 local authorities which make up Inner London.
Lambeth Made is an umbrella identity that brings together existing Lambeth Council services.
Brief
Design a campaign, to promote Lambeth Fostering & Adoption service ‘LGBT Week’ initiative. The campaign aimed to raise awareness about LGBT fostering in the borough and promote a series of information sessions in an intensive week long campaign.
Solution
Strong typography, combined with active images of ‘children and carers’ that conveys positive emotion and inspires confidence and trust.
Campaign materials included JCD 6-sheet posters, pull-up banners, InLink screens, web banners, and social media tiles.
