Background
Lambeth is one of 14 local authorities which make up Inner London.
Lambeth Made is an umbrella identity that brings together existing Lambeth Council services.
Brief
Promote fostering to 'empty nesters' in the run up to Mother's Day.
Solution
Emotive copylines, combined with positive images of mothers and daughters sharing time together, was rolled out across local and social media in an intensive week-long campaign.
Campaign materials included JCD 6-sheet posters, pull-up banners, InLink screens, web banners, and social media tiles.
