Background
Lambeth is one of 14 local authorities which make up Inner London.
Lambeth Fostering & Adoption service has a distinctive stand-alone identity, endorsed by the Lambeth Council logo.
Brief
Design and lay-out posters and web banners to promote Lambeth Fostering’s winter campaign. Images needed to look real and dynamic, with particular care taken to show a range of caring families, whilst maintaining focus on the child.
Solution
Strong typography, combined with images of ‘real children’ that conveys positive emotion and inspires confidence and trust.
Campaign materials included JCD 6-sheet posters and social media tiles.
