Background
National Skills Academies (NSA) deliver specialised skills to employees and learners to help them respond to business needs.
NSAs work with Skills Sector Councils and other industry bodies to drive change and achieve the priorities identified by employers for their sector.
Brief
Extend the NSA brand to incorporate the 18 Skills Sectors, and enable their training providers, employers and other stakeholders to make the correct use of the NSA branding.
Solution
A thorough brand audit led to the development of a five tier system of brand endorsement. This was accompanied with comprehensive guidance and usage examples.
Whilst certain elements of the branding are compulsory, the branding remains flexible enough so that Skills Sector academies can use it in the way that works best for their sector.
