Background
New Horizons is a cross-government action programme, produced by the Department of Health. Its aim is to improve the mental well-being of the population, while also improving services for people with mental health problems by 2020.
Brief
Develop a unique look and feel for the New Horizons initiative that sits within the Department of Health brand. Apply to main report and government response, literature, mini guidelines and events collateral.
Solution
The design theme uses natural stone and inspiring landscapes.
Photography conveys light and space, and projects a sense of tranquillity, calmness, balance and well-being.
Graphics are simple and easy to decipher, with chunky line work and pebble-shaped lozenges. The colour palette uses pale, pastel colours that work harmoniously together.
These elements work together to provide a flexible design that works across the full range of material.
