Background
Enable is a new-to-market technology company providing software, agile technologies and business consulting to law firms.
Brief
Working at GM Toucari, I was briefed to clearly differentiate the Enable brand from other players in the Legal IT market.
Solution
After exploring the competitor and client marketplace, Enable’s brand essence was expressed as ‘Simple, different, passionate’.
The identity, with its new logotype, confident colour palette and open, friendly tone of voice was rolled out to print collateral and a responsive website.
